At Insider
Exporting component
A uniform exporting experience was created across products. A scalable design component was created that covers a wide range of scenarios, making it easier for design teams to adopt and improving efficiency.
Enhanced Email Open Tracking
Apple's Mail Privacy Protection (MPP) made open rate tracking difficult. Rigorous tests, experiments, and analysis led to precise formulas and solutions for this task.
Template Migrator
To make it easier for customers to switch from other vendors to our platform, we created an Email Template Migrator. This tool eliminates the need for manual migration, saving time and reducing costs.
Creating Job Architecture for Insider Design Team
I and my design lead worked together to re-structure Job Architecture for the Insider Design team. This initiative helped define clear job roles, responsibilities, and career paths, fostering a harmonious and efficient working environment.
At Netcore
Netcore Customer Data Platform
Conceptualized and shaped the Customer Data Platform (CDP) that consolidates data from various customer engagement channels. This empowers brands to foster stronger customer connections.
Infinity Design System
Establishing a comprehensive design system. It serves as a foundational toolkit for maintaining uniformity and efficiency across Netcore's suite of products. By defining standardized design elements, patterns, and guidelines, the design process became more coherent and time-effective.
Netcore Cloud Website Redesign
Netcore's scattered websites across product offerings were visually overhauled and consolidated under a single website, combining various subsidiaries/business units Pepipost, Hansel, and Boxx. This was done by working directly with the C-suite and the head of design to ship the project in a timely manner.
